Name of your website?Essentials for Entertaining
Your name?
Andrea Loreto
Your Location (city, etc)
Eugene
When did you start your website and why?
In 2004 to sell Italian rare and original products on the US market
Please give us a short summary of your website, business model, etc
We offer carefully selected original Italian silverware, dinnerware, table and bath linens and home accessories. While nothing beats shopping the boutiques and markets of Tuscany, you can come close by browsing our site (without buying airline tickets!)
What has been the most difficult part of creating and running your website?
Getting traffic
What has been the easist part of operating your website?
Building the website
What was your biggest mistake?
Not optimizing the site from day one.
Who maintains your website and why?
SEO Architect. They offer great help in gathering visitors. They specialize in search engine optimization
Tell us how your business has benefitted from your website?
We are selling profitably onlins
What are your views on ecommerce and the future of the internet?
It will keep growing in volume and variety of products and services offered, therefore search engine optimization will be more and more important.
What are your views on Search Engine Optimization (SEO)?
It is the most important part of ecommerce. Without it you are wasting time and money.
What are your views on Search Engines? Have they helped or hindered your website?
87% of our traffic comes from search engines. So they are helping our business
What method has been most successful for promoting your website?
Press realeases, articles and directory subscriptions
What method has been least successful for promoting your website?
Adwords
What would you like to see change with respect to the internet?
An improved visibility for samller sites. This would improve the quality and variety of shopping online.
What is your website address?
Essentials for Entertaining