Name of your website?Broadwood Music Productions - Kent UK Based Recording Studio
Your name?
Nick Wood
Your Location (city, etc)
Newington, kent
When did you start your website and why?
I started this particular website in 2006. It goes hand in hand with my main studio website as it contains an online shop.
Please give us a short summary of your website, business model, etc
The website provides a summary of the services my company offer. I am primarily a recording studio that records local bands and artists but I also do music for television and also offer a Recording Studio Experience Gift Voucher pack, for sale in the online shop, catering for amateurs and professionals alike.
What has been the most difficult part of creating and running your website?
Developing an online shop is very difficult, especially if you have no retail background. I'm reasonably proficient at web site creation and programming but the most difficult part for me is the graphic design
What has been the easist part of operating your website?
Once set up the website is reasonably easy to maintain. Constantly updating it is an easy, enjoyable and essential task.
What was your biggest mistake?
Trying to do the graphics on my own, trying to master all trades and not sticking to what i'm best at!
Who maintains your website and why?
Myself. To keep costs down and, mainly, because I love developing websites.
Tell us how your business has benefitted from your website?
90% of my studio work comes from my three websites. I'm not a great one for personal communication and this is by far the best form of advertisement you can get.
What are your views on ecommerce and the future of the internet?
Can't really answer this one as, like i said before, i'm not much into retail but, as far as the internet's future is concerned, I think it will be great until the worlds fuel supply runs out!!!!!
What are your views on Search Engine Optimization (SEO)?
I've made it my personal goal to try and master SEO. Haven't done it yet but my sites rank reasonably high for my selected keywords. In my early days I was dismayed at the constantly changing rules which constantly made me lose place but I understand the reasoning behind it and now think that it is a good thing.
What are your views on Search Engines? Have they helped or hindered your website?
Definitely helped. They are the essential tool of the internet.
What method has been most successful for promoting your website?
Search engine placement, definitely
What method has been least successful for promoting your website?
Flyers and paper advertising. probably due to the 80 -20 rule (i'e probably 20% of web users to 80% non web users)
What would you like to see change with respect to the internet?
Nothing. It is a people orientated media and, essentially, run by the people. Apart from the obvious clampdowns on terrorism and child porn, that is how it should be.
What has impressed you most about music and the internet.
The fact that it is now possible for bands and artists to promote their own music online and become a success, either through their own websites or via myspace type sites. One up on the record labels !!!
What is your website address?
Broadwood Music Productions - Kent UK Based Recording Studio
